Ortega co-founded The Academy for which she serves as Executive/Marketing Director. She has worked with lawyers and law firms to achieve their leadership goals in competitive markets around the world for more than 20 years. Her expertise lies in developing and executing leadership strategies, litigation public relations, social media campaigns and corporate branding initiatives, as well as reputation and crisis management on a global scale.
She co-founded The International Academy of Financial Crime Litigators with Stéphane Bonifassi and Lincoln Caylor. The Academy is a collaboration of litigation professionals working with the Basel Institute on Governance to expand worldwide access to solutions in economic crime cases.
Law Firms Must Prioritize Mental Health In Internal Comms
Elizabeth Ortega raises awareness about mental health by outlining ways to normalize the conversation and how to address inherent stressors in the legal profession.
How to Avoid Prematurely Publicizing A Case Outcome
Elizabeth Ortega in an article for Law360, explains some best practices to avoid prematurely releasing embargoed information to the public.
The Academy Celebrates its 3rd Anniversary
Legal Business World published a Q&A featuring Co-Founders, Elizabeth Ortega and Gretta Fenner, Fellow Dorothy Siron, and Professor Jennifer Arlen at NYU, highlighting The Academy’s mission and global impact.
How Lawyers Can Stay Connected Despite Social Distancing
Elizabeth Ortega shares recommendations on how to network during isolation in Legal Business World.
How One Communications Strategist Advises How to Cope With a Pandemic
Faced with a global pandemic that necessitates social distancing, Elizabeth Ortega reveals to "Law360" how she's advising clients to use communications strategies to manage through these challenging times.
Nissan Ex-CEO Ghosn Highlights Importance of Reputation Management
In an article written for "Law360," Elizabeth Ortega explains how the intriguing case of former Nissan CEO Carlos Ghosn uncovers a lesson for lawyers about how sound communications strategy helps manage a crisis and can, if done correctly, repair a reputation.
When a Strategic Narrative Wins and How to Achieve It
Elizabeth Ortega's article, featured in Legal Business World, examines the importance of defining your narrative at the onset.
The International Academy of Financial Crime Litigators: Q&A with co-founder Elizabeth Ortega
Elizabeth Ortega talks all things The Academy in a Q&A published by The Basel Institute.
Business Development: When Should You Sing a Different Tune?
Elizabeth Ortega explains in her business development article for “Legal Business World” how stepping away from risk-averse tendencies can inspire new approaches to tackling difficult cases the same way a song can transport you to a different time, place or emotional state.
Elizabeth Ortega Explains Difference Between Cleverness, Intelligence
Writing for "Legal Business World," Elizabeth Ortega shows how cleverness can often lead to short-term gain, while emotional intelligence keeps business and positivity moving forward.